Dear Flashlight Manufacturers,
I don’t know if you have gotten the memo or not, but the Lumen war is over. You won! Its now fully within the realm of reality to buy a flashlight that can melt the paint off of a car for well under $100. Give it a rest already.
We kinda aren’t really impressed anymore. Sure its a fun trick to melt your hunting buddy’s face off while you are all sitting around the camp fire but its honestly a one-trick-pony that is starting to get worn thin.
What do I want now as a consumer in a flashlight? Two words: run time. Do with run time what you did with the Lumen war. Dazzle me with a flashlight that can run for darn near eternity on a single set of CR123 batteries. Sure $5 for a new set of batteries is not going to break the bank, but I’m a cheapskate… and I hate, repeat hate having to ration my flashlight usage.
So if you flashlight manufacturers really want those R&D dollars to drive sales for you, then go after run time. Lumen value does nothing for me anymore. Its bright enough already. Give it a rest. Now go out and build us all something that we can leave on 24/7 and the world will beat a path to your door.
-Your humble blog keeper.