I have talked about the new Taurus CT9 Carbine in the past and have derided it quite a bit. I personally just dont think that its a well executed pistol caliber carbine (or any kind of carbine for that matter). There are just too many things lacking in the overall design that just make it a disappointment and something that I think is a huge opportunity lost for Taurus.
But here is another thing that I just found out that makes this gun DOA… I was reading the new issue of G&A – which of course has the new Taurus CT9 Carbine splashed right there on the cover - and the article inside (full spread center feature) written by Patrick Sweeney has some very damning news. The magazines are going be costly, in very limited supply, and I seriously doubt that there will be any available with a capacity greater than 10 rounds.
The way Mr. Sweeney tells it in the article, its all because of importation laws and Taurus cant ship the guns with mags of greater capacity than 10 rounds (or at least its easier to include 10 rounders) AND Taurus is not legally allowed to make magazines here in the US that are larger than 10 rounds. In addition to that, Taurus is also not allowed to be directly involved with any other company that does make such magazines. Mr. Sweeney does of course try to downplay this little hiccup and states that “the market” will take care of this little problem. No big deal; nothing to see here. Yada, yada, yada…
OK – so lets take a look at this not from the angle of someone who is being paid to write for a magazine which gets big ad revenues from Taurus on a regular basis (just saying) and lets take a more objective approach…
I believe that his gun – because it is a pistol caliber carbine – will have a much more limited market of buyers… Buyers whom I believe to be only the more serious of gun owners (read non-casual), and its a gun which I feel is already suffering from a marketability standpoint because of the overall design shortcomings, will now also be hampered by the fact that magazines are going to be hard to come by, pricey, and most likely not available in the capacity that everyone is going to want. To me that looks like a deal breaker for a bunch of potential buyers out there.
No, I dont believe in this case that as Mr Sweeney says “the marketplace” will take care of this. I believe that the marketplace for accessories (magazines) follows the gun sales. If the sales of the CT9 are not there and in very large numbers then there is just no incentive for the magazine manufacturers to tool-up to turn out magazines for the gun. They are going to follow the money and produce magazines for firearms that are in wide circulation. Thats why older and rare firearms are so difficult to find magazines for…. Because manufacturers have no real incentive to turn out magazines for them. The same is going to be true with the CT9… Sorry, but I just dont think that Magpul is going to be chomping at the bit to produce CT9 magazines unless sales of the gun are just through the roof.
Which brings me to the next problem… Some magazine companies might produce CT9 magazines (years down the road), but it aint gonna be the companies like Magpul who would turn out good, quality mags. So now you are going to get magazines on the marketplace (and maybe even the 30 rounders that everyone is going to want) but they are going to be of poor quality and they are going to earn the CT9 a reputation (unfairly) of being an unreliable gun. Casual gun owners are not going to look past that and realize that its a magazine issue. They are going to blame the gun, and long term viability for the gun as a product in the Taurus catalog is gonna suffer.
So here you have this perfect storm of a gun that not many people are going to want to buy. Lets look at what sales might be like for the Taurus CT9 on a scale of 1-10 with 10 being a gun “Everybody and their momma just has to own!” As the number goes down from 10 so does the number of guns sold…
- Limited number of buyers that this product will appeal to… 7
- Design is lacking (no folding or collapsible stock, muzzle not threaded, doesn’t take Glock mags, etc) and is not everything the market believes a pistol caliber carbine “should be”…. 6
- Only comes with a proprietary 10 round magazine…. 5
- No higher capacity magazines currently or foreseeably available… 4
- Poor quality aftermarket magazines give the gun a reputation of being unreliable… 3
- Any other personal perception about the gun that a potential buyer might not like about it… 2
I’m not going to buy one… and I personally would love to have a pistol caliber carbine (Probably an SBR). I also believe that most of the more well informed buyers that this gun would appeal to (target market) wont buy one either. Sorry, Taurus, but this gun is not long for this world. IMHO I personally dont think that this gun was what it needed to be in the first place to be a success, but the issue with magazines (admittedly not something Taurus can control because its a federal bureaucracy issue) is gonna be a TKO.
Call it! Time of death…