Category Archives: Taurus

Shelley Rae says that the future of firearms is found in Taurus USA.

Wellllllll…. I have to say, I hope not… and I hope so. Wait. What?

Yeah. Holding all things equal, from what I have seen of Taurus in the past I certainly hope not. Given everything that I am seeing about how they are making changes for the future… I hope so.

In my recent meetings with the company I’ve been fairly forward about my, and a lot of other people’s, opinion of their products. I’ve spent time explaining to them the dynamic of standing behind the counter and trying to persuade someone to buy a Glock or a Smith instead of the Taurus they’ve set their heart on. And, believe it or not, the response was, “We know, that’s what we’re trying to fix.”

Wow. That right there speaks volumes. On the other hand… Dominos Pizza did the same marketing campaign and their pizza still sucks monkey balls. We will see, but I wish them nothing but the best.

Alternate Headline: Taurus set to take over the firearms world

Alternate Headline: Doh?

Bloomberg.com is reporting that Taurus has been identified as a possible suitor to buy out Freedom Group. Its pure speculation at this point, but Taurus is openly saying that they are looking to expand their acquisitions, and apparently they do have enough capitol to be a player in such a deal.

Freedom Group is expected to bring between $745 million and $1.13 billion at the time of sale.

Taurus is traded under the ticker Forjas Taurus SA (FJTA4) and has been up 66% over the past year.

Stop me if you’ve heard this one before. Taurus gives themselves an ultimatum and lays it out there for all the gun world to see. Yeah, yeah, yeah… I’ll believe it when I see it (I hope I have to eat my words some day soon).

BTW – Dominos Pizza still sucks.