NavELite Launches the NavELite Backlit Magnetic Compas (BLMC)
NavELite, a Global Provider of Backlit Magnetic Compasses, Signs Laura Burgess Marketing to Extend Reach into the Military, Law Enforcement, Hunting and Outdoor Markets
PALM HARBOR, FL (June 2012) –NavELite, a global provider of backlit magnetic compasses has released the NavELite Backlit Magnetic Compass (BLMC), the world’s first, on-demand, backlit magnetic wrist compass. NavELite signed Laura Burgess Marketing (LBM) to grow the brand within the military, law enforcement, hunting and outdoor markets.
The NavELite wrist-worn, Backlit Magnetic Compass was invented and patented by two Special Operation soldiers. Operations underscored the need for a reliable backlit compass for use when executing critical missions. It became apparent in the early stages of the Global War on Terror in Afghanistan when soldiers had to routinely reference cardinal directions for tasks such as Close Air Support (CAS), adjacent unit coordination, and SATCOM antenna orientation that the current equipment available did not meet the needs of the Special Operation soldier. The NavELite wrist-worn Backlit Magnetic Compass is a mission-enhancing piece of kit for the ground soldier; reducing nighttime operation signatures and adding to force protection. Thus, NavELite is pleased to offer this next generation, tactical, wrist-worn, magnetic compass for when survival counts.
The wrist-worn Backlit Magnetic Compass from NavELite keeps correct magnetic orientation while providing an on-demand illuminated face to aid with orienteering and direction finding in low-light or no-light situations. This patented technology will allow soldiers in any military unit to acquire cardinal directions day and night with reduced night-time signature.
Outdoor enthusiasts will enjoy the ergonomic feel, reliability and simplicity of design to the world’s first on-demand backlit magnetic wrist compass.
“Our team is very excited to work with the NavELite team,” Laura Burgess, President of LBM stated. “The need for reliable directional equipment, although realized on the battlefield, has great implications for many other markets and we look forward to being a part of the team that will make this brand successful across all markets.”
NavELite, a Florida Limited Liability Company was established in October 2010. The NavELite Backlit Magnetic Compass (BLMC) is the first product to be launched by this new company specializing in the very best navigational products and information. The BLMC can be purchased online at www.NavELite.com for a retail of $79.99. Dealers interested in carrying the NavELite BLMC may contact info@NavELite.com for a Dealer Package and Application.